The title of this blog article is one of my favorite sayings of all time, and I first came across it while reading the tiny scroll inside a fortune cookie from the little Chinese food place down the street. I have never climbed a mountain, but I’ve heard stories from people who have, and I know it’s a lot of work. You don’t just wake up on top; you have to earn your way there. While we're talking about mountains, this is true for being the executive of a company, as well. For you to be successful, effort must be exerted.